Vandal Wisdom

Overview
Objective

Vandal Wisdom streetwear company was looking to re-design its e-commerce website.

The desired outcome of the redesign was to take a new approach with a more minimal design that would be easy to navigate and avoid making radical changes that would affect the shopping experience in a negative way.

Challenge

The biggest challenge of the re-design was to bring in the desired results in sales.

Almost immediately after the re-design sales started picking up with a staggering 42% increase in the first quarter.

Goal

Old site

  • Outdated
  • Needs usability improvements
  • Needs better check-out experience
  • Clear CTA’s
  • Design that fits the branding
  • Easy to navigate
  • Slow loading time

 

New Site

  • Up-to-date design
  • UX improvements
  • Check-out experience is easier
  • Fresh new design and color scheme
  • User-friendly with simple navigation
  • Minimalist Design
  • Simple & easy experience
  • Consistency
  • Faster loading time
Year of completion: 2021
e-Commerce | Website Design
Style Guide
Website screens